Paddy's background in the cycling industry is quite impressive. Before joining The Rider Firm, he was the Syncros Brand Manager at Scott UK and UK's Brand Manager for Reynolds wheels for 10 years. He was also in charge of product development for Kinesis UK, having developed wheel lines for Kinesis and DMR. His cycling career isn't bad either, having raced XC at a national level in the 90's. He's had multiple podiums at events such as Mountain Mayhem and Muc-off8 with the Kinesis-Morvelo Project (KMP). In 2010, Paddy also started riding on the road and has since done plenty of alpine sportives such as La Marmotte, Time Megeve, Morzine and others.