Rich has come to The Rider Firm with a wealth of experience from racing at elite level. In the years leading up to his racing career best of 16th at the British National Champs, he started out like many of us on a XC MTB back in the 90s. Sick of cleaning a bike and riding inappropriate hardtails, he “saw the light” as he says and switched to road permanently. Outside of the tape, Rich started off in the bike world at Boardman where he was Sales Manager for the South of the UK. 2017 brought him to I-Ride (a UK bike distributor) where he was Brand Manager. He also likes to casually mention that for a brief moment he was a ‘model’ in a Boardman commercial shown during the Tour de France almost every ad break and having more air time than some riders! Being a great climber, he also likes a hill climb TT where he finished a respectable top 10 in 2012 at the UK Hill Climb Champs. Needless to say, he now holds position as having the quickest time up Ditchling Beacon at The Rider Firm (by a long shot too).